Your privacy is as important to us as it is to you. As legal
professionals, FBFK (also referred to as “We”, “Us”, “Our, and the “Firm”) is
committed to protecting the privacy of confidential and “Personal Information”
(information that directly or indirectly identifies individuals who may be
clients, staff, agents, lawyers, law students, job applicants or others inside
or outside the firm).
This FBFK Privacy Statement and Cookie Policy (the
“Statement”) is based on the privacy and data protection principles common to
the States we operate in. It is intended to summarize the Firm’s data
protection practices generally and advise our clients, interested law students,
job applicants, website visitors, and other third parties about the Firm’s
applicable privacy policies.
This Statement is also addressed to parties outside the Firm
who provide Personal Information to us or who visit or use the Firm’s websites,
our apps, our social media sites, our extranets, as well as email messages that
the Firm sends to you containing a link to this Statement (collectively, the
“Internet Services”). This Statement also describes how FBFK collects,
processes, and discloses Personal Information in connection with the provision
of legal services and the Internet Services.
1. Scope
This Privacy Policy applies to the personal information we
collect related to our:
- websites,
including www.fbfk.law and
other websites that display this Privacy Policy, and the services
available through our websites (together, our “Sites”)
- mobile
apps (“Apps”) and social media properties
- events,
marketing, and business development activities
- business
contacts, communications, and other online and offline business
interactions
- legal
and professional services that we provide, including pitches and proposals
that we respond to (“Client Services”)
Collectively, we refer to the above as our “Services.”
Additional or different privacy notices may apply to certain of our Services.
If a different or supplemental privacy notice applies, this will be disclosed
to you.
Our privacy practices are subject to the applicable laws of
the states in which we operate, Texas and California. You will see additional
regional-specific terms that only apply to individuals located in those
specific geographic regions, or as required by applicable laws.
Texas Data Privacy Act. If you are a Texas
resident, this policy explains your rights under the Texas Data Privacy Act
(the “TDPA”) with an overview of the following: 1) the type of information
collected by the Firm; 2) how the Firm collects, uses, discloses, and protects
your personal information; and 3) the Firm’s security measures for protecting
such information.
California Privacy Rights Act. If you are a
California resident, please review Section
14. Additional Privacy Information for California Residents which
details how the Firm collects, uses, and discloses your personal information
and explains your rights under the California Consumer Privacy Act of 2018, as
amended by the California Privacy Rights Act of 2020 (the “CCPA” and “CPRA”).
Not In Scope.
We may also collect, generate, use, and disclose aggregate, anonymous, and
other non-identifiable data related to our Services, which is not personal
information subject to this Privacy Policy.
2. Information we collect
We may collect information directly, as well as from third
parties or automatically related to the use of our Sites and Services.
- Information
collected directly
We may collect personal information about you—such as your name, address, telephone number, fax number, e-mail address, etc.—directly from you. For example, personal information may be collected when you fill out a ‘Contact Us’ form, sign up for our mailing lists, register for events we host or sponsor, submit information as part of certain online services, post comments on our blogs, or otherwise provide us personal information through the Sites and Services. Generally, the information collected includes your: - Name,
company name, and title/position.
- Email
address, phone number, mailing address, and contact details.
- Contact
preferences and interests.
- Business
affiliations.
- For
events, it may include dietary restrictions, requested accommodations,
and other event-related preferences.
- If
you register for, attend, or participate in CLEs that we make available,
we may collect your Bar number and other information necessary for CLE
credit and reporting purposes.
- Information
provided in conjunction with our Client Services.
- Other
information related to your request or inquiry, or that you provide when
you communicate, engage, or otherwise interact with us or the Services.
- Automatically-collected
information
We use cookies, log files, pixel tags, local storage objects and other tracking technologies to automatically collect information including personal information when users access or use our Sites, mobile applications and other online services, such as an IP address, general location information, domain name, page views, a date/time stamp, browser type, device type, device ID, Internet service provider, referring/exit URLs, operating system, language, clickstream data, and other information about the links clicked, features used, size of files uploaded, streamed or deleted, and similar device and usage information. For more information, please review Section 5 Cookies and Similar Devices below. - Information
received from third parties and other sources
We may collect or receive information about individuals from service providers, and other third parties, such as our clients, representatives and professional advisers, content providers, government authorities, public sources and records, and other third parties (such as ISPs, platforms, operating systems, and social media platforms).
3. Purposes of Use and Processing
Generally, we use, disclose, and otherwise process the
personal information we collect to respond to your request or inquiry, as
directed or authorized by you, and for the following purposes:
- Providing
support and services and performing Client Services
To operate our Sites, provide our Services, communicate with you about your use of the Sites or Services, provide troubleshooting and technical support, respond to your inquiries, fulfill your orders and requests, process your payments, communicate with you, and for other service and support purposes. - Responding
to requests
To respond to your inquiries, fulfill your orders and requests, and otherwise consider or process your request. - Personalizing
content and support
To tailor content we may send or display to you, including to offer location customization and personalized help and instructions on our Sites and Apps, and to personalize your experiences. - Direct
marketing and targeted advertising
For direct marketing purposes, including sending you newsletters, client alerts, and information we think may interest you, and to target the content and ads on third-party platforms (e.g., LinkedIn). If you are in a jurisdiction that requires opt-in consent to receive marketing emails, we will only send you such messages if you opt-in to receive them. - Analytics
and improvement
To better understand how users access and use our Sites and other Services, and for other research and analytical purposes, such as to evaluate and improve our Services and business operations and to develop services and features. We may also conduct surveys and evaluations designed to assess and improve our delivery of Client Services. - Protecting
rights and preventing fraud and misuse
To protect the Sites, Services, and our business operations; to prevent and detect fraud, unauthorized activities and access, and other misuse; where we believe necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety or legal rights of us or any person or third party, or violations of our Terms of Use or other agreements; and to respond to actual or potential legal claims against us. - Complying
with legal and ethical obligations and legal process
To respond to legal processes (e.g., court orders, subpoenas, or warrants) or regulator investigations and inquiries, or where otherwise required by law or our legal, regulatory, or ethical obligations. - Supporting
our business operations and business transactions
Where necessary, for the administration of our general business, accounting, recordkeeping, audit, compliance, and legal functions, as well as in the consideration of implementing various business transactions, such as mergers, acquisitions, and reorganizations.
4. Disclosure of Personal Information
FBFK is a multi-state law firm with principal offices in
Texas and California and any information that we collect or that you provide to
us may be shared and processed by any FBFK practicing entity. You can find out
more about FBFK locations here: Office
Locations – FBFK
FBFK may disclose personal information to the following
categories of third parties:
- Third-party
service providers and vendors that provide services to us or to whom we
outsource certain services, such as data hosting or software or technology
services.
- Content
providers that we partner with to make available CLEs, training, and other
content or resources. We do not share your information with them for their
independent use; however, if you register for an account with one of these
third parties, they will use the information you provide to them subject
to their privacy policy and terms.
- To
third-party platforms, including analytics providers, ad networks, and
social media platforms, to reach individuals with more relevant content on
and off our Sites, promote events, and collect performance metrics and
usage information related to our Sites and our ads and content. For
example, we may target content, promote events, and reach out to certain
users or groups of users through social media platforms, such as LinkedIn.
In some cases, we may work with these platforms to create custom audience
lists (e.g., email addresses) that can be matched with user profiles on
that platform. These platforms use our custom audience lists to help us
target content and ads and to enforce their terms, but we do not permit
them to use or share this information to target ads for third parties. Our
Site may also include cookies and pixels that enable us and third parties
to collect browsing and activity information about users of our Sites, in
order to, for example, analyze and improve performance, enable certain features
and functionality, understand more about users and their interaction with
our Site, provide personalized user experiences, and reach users with more
relevant content and ads on this Site and others. For more information on
how to opt-out and the other choices you have, see Section
7. Privacy Choices and Requests and Section
5. Cookies and Similar Devices.
- Our
professional advisers, such as lawyers and accountants.
- Regulators,
tax authorities, and corporate registries.
- Government
agencies, judicial and quasi-judicial bodies, and other public bodies.
- Agents
and advisors, such as professional indemnity insurers.
- FBFK
practicing entities.
In addition, we may disclose personal information to other
third parties as directed or authorized by the relevant data subject, as well
as under the following circumstances:
- Business
transfers
As part of any actual or potential merger, sale, and transfer of our assets, acquisition or restructuring of all or part of our business, bankruptcy, or similar event, including, where permitted by law, related to due diligence conducted before such event.
- Comply
with law, legal process, and ethical obligations
To comply with the law and our ethical obligations, respond to legal processes or regulator investigations and inquiries, or where otherwise required by law or our ethical obligations. For example, we may disclose information in response to subpoenas, court orders, and other lawful requests by regulators and law enforcement, including responding to national security or law enforcement disclosure requirements.
- Performance
of Client Services
Subject to the terms of our engagement, we may disclose information to others where required or necessary for our provision of Client Services. For example, concerning the relevant legal services we provide to them, to local counsel and other firms as relevant and necessary to a particular matter, or to respond to other parties in legal matters for which we have been engaged as legal counsel.
- Protecting
rights and preventing fraud and misuse
Where we believe it necessary to respond to claims asserted against us, enforce or administer our agreements and terms, or for fraud prevention, risk assessment, and investigation, and to protect and defend the rights, property, or safety of FBFK, our clients and customers, or others.
We may also share aggregate or de-identified information
with third parties for research, marketing, analytics, and other purposes,
provided such information does not identify a particular individual.
5. Cookies and Similar Devices
We and our service providers use cookies, pixels, log files,
and other mechanisms to gather information about your use of our Sites and
Apps.
- Cookies
Cookies are alphanumeric identifiers we transfer to your computer’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Sites, while others are used to enable a faster log-in process or to allow us to track your activities while using our Site. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, set up browser notifications upon receiving a new cookie, or disabling cookies altogether. - Clear
GIFs, pixels, and tags
Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (also referred to as web beacons, web bugs or pixel tags), in connection with our services to, among other things, track the activities of users of our services, help us manage content, and compile statistics about usage of our services. We and our third-party service providers also use clear GIFs in HTML emails to our customers, to help us track email response rates, to identify when our emails are viewed, and to track whether our emails are forwarded. - Log
files
Most browsers collect certain information, such as your IP address, device type, screen resolution, operating system version, and internet browser type and version. This information is gathered automatically and stored in log files. - Third-party
analytics
We also use automated devices and applications, such as Google Analytics to evaluate the use of our Sites and Services. We use these tools to gather non-personal data about users to help us improve our services and user experiences. These analytics providers may use cookies and other technologies to perform their services and may combine the information they collect about you on our Sites with other information they have collected for their purposes. This Policy does not cover such uses of data by third parties. - Do-not-track
signals
Our Site does not respond to all do-not-track signals. However, we support Global Privacy Control (GPC), which allows you to communicate your privacy preferences automatically. If your browser or device is enabled with GPC, we will recognize and honor the signal in accordance with applicable laws. - Cookie
settings
You can change your preferences for cookies on our Sites and opt out of most third-party cookies (other than “essential” cookies necessary for our Site to function properly) through the Cookie Settings button.
6. Direct Marketing
As noted, we may send periodic promotional emails to you,
and where required by law, we will obtain your consent to do so. You may opt
out of such emails at any time by following the opt-out instructions contained
in the email or by making such a request and emailing us at: [email protected]. If you opt-out of
receiving emails about recommendations or other information we think may
interest you, the Firm may still send you emails about your account or any
services you have requested or received from us.
7. Privacy Choices and Requests
If you would like to review the personal information we have
collected about you via the Sites, request that we update or delete your
personal information, or submit a request to exercise your privacy rights under
applicable laws, please email us at: [email protected] or
submit your specific request to us through the following form: (insert
hyperlink for form request)
You may opt out of marketing and promotional emails from us
at any time by following the opt-out instructions contained in any such email.
You may also contact us to review your communications subscriptions or to opt
out of marketing emails from us, by emailing us at: [email protected] or submit your
specific request to us through this
form.
You may also review and change your preferences for cookies
on one of our Sites and opt out of most cookies (other than those that are
“strictly necessary”) through the cookie settings menu for that Site. In
addition, you may submit a request to opt-out of custom audience list targeting
by emailing us at: [email protected] or
submit your specific request to us through this form.
If you are a California resident, please review Section
14. Additional Privacy Information for California Residents which
provides additional privacy information about your rights.
8. Data Retention
FBFK may retain your personal information for as long as it
is reasonably necessary for a legitimate business purpose, such as to provide
you with services. We will, for example, retain your personal information where
required for us to assert or defend against legal claims until the end of the
relevant retention period or until the claims in question have been settled.
FBFK may dispose of or delete personal information at any
time, except as set forth in any other agreement or document executed by both
you and FBFK concerning the same or as required by law.
9. Third-Party Websites and Links
Our Sites may contain links to other sites whose information
practices may be different than ours. Visitors should consult the other sites’
privacy notices as we have no control over information submitted to or
collected by these third parties.
10. Co-Sponsored Events
FBFK posts information about programs and events sponsored
by or co-sponsored by other firms or organizations. If you register
electronically for any of these events or submit your information to these
third parties, FBFK will have no control over the third-party sponsors’ use of
this information, and this Privacy Policy will not apply.
11. Our Commitment to Security
We employ security measures to prevent unauthorized access
to information that we collect online. However, we cannot guarantee the
security of your personal information.
12. How to Contact Us
If you have any questions or concerns about our Privacy
Policy or its implementation, you may email us at: [email protected]. If you decide that we
should no longer hold any of your personal information, or you wish to change
the use to which any such information can be put, please let us know by
emailing us at: [email protected].
13. Revisions to Our Privacy Policy
We reserve the right to revise this Policy. Please review
the Policy periodically for changes. If we make material changes, we will
endeavor to provide notice ahead of such changes, such as by email or through a
notice on www.fbfk.law.
14. Additional Privacy Information for California
Residents
In this section, we provide additional information to
California residents regarding their privacy rights and our collection, use and
disclosure of their personal information, as required under the California
Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act
of 2020 (the “CCPA” and “CPRA”).
This section does not apply to publicly available
information or other personal information exempt from or not subject to the
CCPA and CPRA.
Categories of personal information that we collect and
disclose
While our processing of personal information varies based
upon our relationship and interactions with you, the table below identifies,
generally, the categories of personal information that we collect and have
collected in the prior twelve (12) months about California residents, as well
as the categories of third parties to whom we may disclose this information for
a business purpose.
|
Categories
of Personal Information Collected |
Categories
of Third-Party Disclosures |
|
|
Identifiers |
Includes
direct identifiers, such as name, alias, user ID, username, account number or
unique personal identifier; email address, phone number, address, and other
contact information; IP address and other online identifiers. |
|
|
Identifiers |
Also
includes SSN, driver’s license number, passport number, tax ID and other
government identifiers. |
|
|
Personal
information described in Cal. Civ. Code 1798.80(e) |
Includes
personal information provided for purposes of purchasing or obtaining
Services, such name, signature, social security number, physical
characteristics or description, address, telephone number, passport number,
driver’s license or state identification card number, insurance policy
number, education, employment, employment history, bank account number,
credit card number, debit card number, or any other financial information,
medical information, or health insurance information. |
|
|
Commercial
information |
Includes
records of personal property, products or services purchased, obtained, or
considered, or other purchasing or use histories or tendencies. |
|
|
Internet
and electronic network activity information |
Including,
but not limited to, browsing history, clickstream data, search history, and
information regarding interactions with our Sites, mobile applications, or
advertisements, including other usage data related to your use of any of our
Services or other online services. |
|
|
Location
data |
Location
information about a particular individual or device. |
|
|
Audio,
visual and other electronic data |
Includes
audio, electronic, visual, thermal, olfactory, or similar information, such
as, thermal screenings and CCTV footage (e.g., collected from visitors to our
offices, photographs and images (e.g., that you provide us) and call
recordings (e.g., of webinars, video conferences and similar events). |
|
|
Professional
and employment information |
Includes
professional and employment-related information such as current and former
employer(s) and position(s), the nature of your role and responsibilities,
your practice group or specialty, qualifications, business contact
information and professional memberships. |
|
|
Non-public
education information |
Information
about an individual’s educational history, such as the schools attended,
degrees you awarded, and associated dates. |
|
|
Inferences
drawn from personal information |
Including
inferences drawn from personal information to create a profile reflecting a
person’s preferences, characteristics, behavior or attitudes. |
|
|
Characteristics
of protected classifications under California and federal law |
We
collect some information that may be considered a characteristic of a
protected class under California/federal law, such as gender, age (over 40),
citizenship, marital status, disability status, military or veteran status,
and medical condition. |
|
|
Sensitive
personal information |
Some of
the personal information we collect is considered sensitive personal
information, such as: Social Security number, driver’s license, state
identification card, passport number, or other government-issued identifiers;
financial account or credit card number; racial or ethnic origin or union
membership; contents of communications (as authorized); and health
information. |
|
In addition to the categories of third parties identified in
the above table, we may also disclose the personal information we collect to
our service providers, as well as to other third parties: (a) as directed or
authorized by the applicable data subject; (b) in the event of business
transfer (e.g., a merger or acquisition of all or a part of our business); (c)
to comply with law, legal process and our ethical obligations; (c) where
necessary to perform certain Client Services and/or as directed by a client;
and (d) where necessary to protect or defend the rights, property or safety of
FBFK and others or protect against fraud and misuse. For more information,
see Section
4. Disclosure of personal information.
Sales and sharing
Under the CCPA, “sales” and “sharing” are broadly defined,
respectively, and include disclosing or making available personal information
in exchange for monetary or other valuable consideration, or for purposes of
cross-context behavioral advertising. We do not disclose, sell or otherwise
make available personal information in exchange for monetary compensation.
However, we share identifiers, internet and electronic network activity
information, and inferences with third party analytics providers, and ad networks
and social media platforms, in order to improve and evaluate our Sites, our
content and our marketing and advertising campaigns, and to better reach
individuals with more relevant ads and content. We do not sell or share
sensitive personal information, nor do we sell or share any personal
information about individuals who we know are under sixteen (16) years old.
Sources of personal information collected
- As
further described in Section
2. Information We Collect above, we may collect personal
information directly from individuals and indirectly from their use of our
Services, as well as from the following sources:
- Vendors
and service providers, including content providers
- Business
partners (such co-sponsors of events that we host or sponsor)
- Advisors
and agents, including professional advisors (such as lawyers and
accountants) and our professional indemnity insurers
- Recruiters,
talent agencies and references (for applicants and candidates)
- Judicial
and quasi-judicial bodies, such as courts, arbitral bodies and tribunals
- Regulatory
agencies and government entities, such as administrative, law enforcement
and other regulatory agencies, tax authorities, and corporate registries
- FBFK
practicing entities
- Legal
support firms, such as other law firms, consultants and professional
advisors that we work with to provide our legal services to a particular
client
- Clients
- Parties
and related parties in legal matters
- Public
sources and records
- Analytics
providers, ad networks and social networks
- ISPs,
operating systems and platforms
Purposes of collection, use, disclosure and processing
As described in more detail in Section
3. Purposes of use and processing, we collect, use, disclose and
otherwise process the above personal information for the following business or
commercial purposes:
- Providing
support and services and performing Client Services
- Responding
to requests
- Personalizing
content and support
- Direct
marketing and targeted advertising
- Analytics
and improvement
- Protecting
rights and preventing fraud and misuse
- Complying
with legal and ethical obligations and legal process
- Supporting
our business operations and business transactions
Notwithstanding the purposes described above, we do not use
or disclose sensitive personal information beyond the purposes authorized by
the CCPA. Accordingly, we only use and disclose sensitive personal information
about California residents as reasonably necessary (i) to perform our services
requested by you, (ii) to help ensure security and integrity, including to
prevent, detect, and investigate security incidents, (iii) to detect, prevent
and respond to malicious, fraudulent, deceptive, or illegal conduct, (iv) to
verify or maintain the quality and safety of our services, (v) for compliance
with our legal obligations, (vi) to our service providers who perform services
on our behalf, and (vii) for purposes other than inferring characteristics
about you.
Retention
We retain the personal information we collect only as
reasonably necessary for the purposes described above or otherwise disclosed to
you at the time of collection, and for other compatible business purposes,
including as necessary to protect, defend, or establish our rights, defend
against potential claims, and meet our legal, regulatory and ethical
obligations.
Deidentified data
Consumer information that has been “deidentified” in
accordance with the CCPA is not considered “personal information.” Where FBFK
has committed or is required to maintain and use certain consumer information
in “deidentified” form (as defined by the CCPA), we will not attempt to
reidentify such information, except for the purpose of determining whether our
deidentification processes satisfy the CCPA.
Rights under CCPA and CPRA
- In
general, California residents have the following rights concerning their
personal information (subject to certain limitations and exceptions):
- Opt-out
of sales and sharing: to opt-out of our sale and sharing of their personal
information.
- Limit
use of sensitive personal information: to limit uses or disclosures of
sensitive personal information to those authorized by the CCPA. However,
as noted FBFK does not use or disclose sensitive personal information
beyond the purposes authorized by the CCPA.
- Deletion:
to request deletion of their personal information.
- To
know/access: to know what personal information we have collected about
them, including the categories of personal information, the categories of
sources from which the personal information is collected, the business or
commercial purpose for collecting, selling, or sharing personal
information, the categories of third parties to whom we disclose personal
information, and the specific pieces of personal information we have
collected about them.
- Correction:
to request correction of inaccurate personal information.
- Non-discrimination:
to not be subject to discriminatory treatment for exercising their rights
under the CCPA.
Submitting CCPA Requests
California residents may submit requests to know (access),
delete, and correct their personal information through the following methods:
- Online
by emailing us at: [email protected]
- By
submitting your specific request to us through this form
Upon receipt of your request to know, correct, or delete, we
will take steps to verify your request by matching the information provided by
you with the information we have in our records. You must provide your name and
contact information to verify your request. In some cases, we may request
additional information, where necessary to verify or process your request.
Authorized agents may initiate a request on behalf of another individual to us
via email at: [email protected].
Authorized agents must provide written proof of their authorization. We may
also require that the relevant consumer directly verify their identity and the
authority of the authorized agent, as permitted by the CCPA.
Requests to opt out. Browser opt out: Our
Sites responds to global privacy control—or “GPC”—signals, which means that if
we detect that your browser is communicating a GPC signal, we will process that
as a request to opt that particular browser and device out of sales and sharing
on our Site (e.g., via cookies and pixels). More information about GPC is
available at: https://globalprivacycontrol.org/.
You may also review and change your preferences for cookies on one of our Sites
and opt out of most cookies (other than those that are “strictly necessary”)
through the cookie settings menu for that Site. This will opt your browser out
of all cookies on that Site, except those that are essential for our Site to
function properly. Note that if you come back to the Site from a different
device or use a different browser on the same device, you will need to opt-out
(or set GPC for) that browser and device as well. Webform opt out: You may
submit a request to opt-out of other ‘sharing’ for targeted advertising
purposes (e.g., custom audience list targeting as described above), by emailing
us at: [email protected] or
submitting your specific request to us through this form.
For more information about our privacy practices, you may
contact us as outlined in Section
12. How To Contact Us.
